Scott Stratten, who is perhaps better known as Mr. UnMarketing, has written that blogging frequency is less important than blogging impact. My interpretation of his words is that you should make every post awesome, but maybe write less often. I disagree
I blog six days a week, every week. I took a few days off over Christmas, but I started to miss the blog pretty quickly. Writing this blog has become something I do. It’s a part of my life, and I value it. No one is making me generate this much content, but I’m not about to stop. It’s something that I do because I choose to do it.
Now, it’s true that every post I create may not be as awesomely impactful as it could be. Sometimes the words come easily, and sometimes it’s a struggle to get them out. Sometimes I have to force myself to sit in this chair, and sometimes I have to force myself to leave this chair to make dinner for my children. It’s not always sunshine and roses, and not every post feels like a home run.
In spite of (or maybe because of) my struggles, I’ve learned a few things over my years of blogging. One of them is that what I think is good is not necessarily the same as what you think is good. Sometimes I write posts and waffle over publishing them, because I’m not entirely sure about them. Then I do publish them, and I get a huge response. And sometimes posts that I’m really proud of get hardly any response at all. On top of that, there are posts that get no comments but tons of page views, so people are reading but not responding. My point here is that it’s not always easy to tell which posts will be great.
The other big thing I’ve learned through blogging, and really through everything that I’ve tried, is that the way to get better at something is to show up. We improve by trying again and again and again, putting in the hours of practice, and being willing to take risks. Sometimes the risks will pay off, and sometimes we’ll look back on them two years later and wonder what we were thinking. But it’s all valuable, because by being frequently not-awesome, you get better at being awesome.
I love this blog, and I love the community surrounding it. I love that I have this space to share thoughts and ideas. I view writing blog posts as holding up my end of this bargain. I show up six days a week, I try, and I put myself out there. And then we discuss and share and connect.
In many ways, pursuing an interest like blogging is a lot like parenting. We learn as we go. We make frequent mistakes. And slowly, by showing up and investing ourselves in the process, we become better. It isn’t always easy, and it isn’t always obvious, but we become better.
I will continue to show up here regularly. I will continue to put these words up on the internet, hoping they’re awesome, but accepting that they may not be. And I will embrace the imperfections. Because they’re what make me human, and help me to grow.
What do you think? Do you think that you’re more awesome when you do something often, or when you give yourself more time to polish each work? And if you blog, how often do you blog, and why? I’d love to hear your thoughts!