Yesterday, I got up on my high horse and explained why I wouldn’t use my platform to promote McDonald’s. I stand by what I said. The idea of aligning my personal brand with the McDonald’s corporate brand doesn’t work for me, so I’m not going to do it. I’m not even going to apply to do it. Although I do understand why people like my friend Karen are applying, and I hope they choose her.
The fact that I’m passing up this one campaign doesn’t mean I’m immune to PR pitches, though. Because I’m not. Do you want to know how to lure me in? It’s not by sending me a press release outlining how awesome your cleaning product is. It’s by offering me the chance to do something fun with my kids. Like, say, offering free tickets to the new show (cough Birds up Close cough) happening at the Vancouver Aquarium.
Because what parent can resist this?
If you can convince me that my kids will even be learning something by attending, well, you’ve really got me. It’s now my solemn parental duty to attend, especially when it supplements the unit my daughter’s class did on birds of prey this year. Just think of the enhanced education she’ll be receiving!
Throw in free food afterward, and let my 6-year-old go back for seconds of the chocolate mousse, and I will kiss the ground you walk on.
And to cap it all off, who could resist a freaking baby beluga? I am not made of stone, people.
Here’s the point I’m getting at – I don’t think there’s anything wrong with brands connecting with bloggers, and hoping for a little bit of cross-promotion. We all just have to make our own decisions about what does and does not work for us. And if you throw in the chance to share a moment with a baby beluga, well, that never hurt anyone, either.
What do you think makes for a great evening out with your kids? Do you find baby belugas as irresistible as I do? And do you have a killer recipe for chocolate mousse? Please share!
PS – I’m still looking for your feedback. So please, take a moment to share the love and complete my reader survey. I’d really appreciate it!